Current Affairs & Opportunities
BRAZIL’S NEXT 10 HOTTEST BUSINESS CITIES – 2014 EDITION
By Arnout Nuijt
APRIL 22 2014
(…) So for a minute forget São Paulo, Rio and those other 2014 World Cup host cities, as here come Brazil’s Next 10 Hottest Business Cities:
1. Campinas, São Paulo state
By analyzing the investments by region, Investe SP found that Campinas was the location that most received investments in São Paulo state in 2013. In total, nine companies invested together over US$ 941 million, generating 3,574 jobs. The highlight was Honda, which will invest US$ 463 million in the construction of its new plant in Itirapina, which will include approximately 2,000 employees.
Campinas is the undeniable queen of Brazil’s non-capital economic centres. It is situated in São Paulo state, close to the metropolitan region of São Paulo city (pop. 20 million) and a one to two hour drive to the state capital (depending on conditions). Nevertheless Campinas has carved out its own position and identity among Brazil’s cities, even in São Paulo state.
Campinas has its own international airport, which has just been privatised and is set to be expanded considerably in the next years. Due to the operations of several Brazilian passenger airlines, such as TAM, Gol, Trip and, more recently Azul, which has made Viracopos its main national hub, the airport is now also the third busiest passenger airport in the state of São Paulo.
The fast train line TAV is planned to connect São Paulo to Viracopos airport and Campinas, thus enhancing its importance in air transportation in Brazil. With foreign investment, extra runways and terminals will be built, making Viracopos one of the most important international airports in the country. This development will no doubt generate a high percentage of economic growth in Campinas.
The city has excellent highways running in all directions of São Paulo state. It gives access to a huge agribusiness region, it is home to many IT businesses and other national and international enterprises, as well as a range of universities and institutes.
The Campinas education level is high. The region is home to many research centers and universities, such as LNLS, CPqD, CenPRA, Embrapa, Unicamp, Facamp and Puccamp. Campinas’ main economic activities are agriculture (mainly coffee, sugarcane, and cotton), industry (textiles, motorcycles, cars, machinery, agricultural equipment, food and beverages, chemical and petrochemical, pharmaceuticals, paper and cellulose, telecommunications, computers and electronics, etc.), commerce and services. Campinas also boasts the largest number of high-tech business incubators and industrial parks (a total of eight), such as the CIATEC I and II, Softex, TechnoPark, InCamp, Polis, TechTown, Industrial Park of Campinas and others.
Examples of Campinas-bred technologies are fibre optics for telecommunications and medical applications, integrated circuits design and fabrication, satellite environmental monitoring of natural resources, software for agriculture, digital telephone switches, deep-water oil exploration platforms and technologies, biomedical equipment, medical software, genetic engineering and recombinant DNA technologies for food production and pharmaceutics and food engineering. Because of this, Campinas has been called the Brazilian Silicon Valley.
Cons: the city is so popular with business travellers that it may be hard to find accommodation during the week.
Must know: The Brazilian Pró-Álcool Program was developed in Campinas: a whole industry based on the use of ethanol as a combustible for motor vehicles, including a new sucrose-rich sugarcane, alcohol refineries, a huge distribution system, and, most recently, an internal combustion engine capable of using either gasoline or ethanol.
Para a reportagem completa sobre as demais cidades, classificadas do 2º. ao 10º. lugar – Joinville, Uberlândia, Ribeirão Preto, Londrina, Santos, São José dos Campos, Sorocaba, Suape e Cabo Frio, consultar o site da revista na Internet: http://rotterdamweek.com/2014/04/22/brazils-next-10-hottest-business-cities-2014-edition/